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A childhood walk on Google Streets

Posted by Anne on June 30, 2010

I recently stumbled upon a very personal project on Ze Frank. I invite you all to do this little exercise. It’s useful for the memory, the heart and also for the ones around you.

It goes like this:

Think of a path it was known to you as a child. Your way to school, to your grandparents’ house, to the bakery.

Look it up on Google Street View or just picture it in your mind.

Write down any kind of memory or feeling it brings you. Then, take a photo of it and there you go with your new piece of old personal history which may at some point inspire someone.

And that is more or less like a very cool contribution to the world.

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First, there was the touch

Posted by Anne on May 11, 2010

David Griner with his article on The Social Path and Google with its recently new keyboard toy started some thinking and debates around the office related to the future usage of classical keyboards versus touchscreens. Do you think that the next generation will ever use a keyboard again?

340x_Touchscreen_From_God

source: Gizmodo

We’re already resignated to the thought that our children and grandchildren will never use the Chinese Fountain Pens we had and will never get stained with blue ink while practicing neat writing. The future sounds like this: you touch the screen with your finger and the word is there.

The present already offers us plenty of this innovative writing: smart phones and smart displays, controllers for video games and all sorts of smart tricks used by platforms like Google, which are able to predict the words you want to type, so that you can quit writing the full sentence and resume to pressing  “enter”. There is also Swype, the finger-tracing text programm and the list is open to daily releases.

That should make it easier for us to accept that this is the future; maybe also the present, as 2 year olds are able to use an iPhone before being able to read or to write.

We’ve got our own classical pro&con list, which we leave open for your opinions.

For the pro we can track down the following: touchscreens are smaller and slimmer, so you save up space. They can easily be improved, with a software update. They offer the option to switch the language automatically and they can perform translations on the content. And then there are the smarter touchscreens, like the iPhone, which can predict the letters you want to type and make it easier and faster to select those ones.

For the con we would start with the lack of a touch feedback: when pressing a button, you have the physical evidence of your action and you wait for an answer, whereas when dealing with a touchscreen, you can have a delay in answer and may find yourself in the situation of not knowing what to do – wait or type the same leter 10 times until you get a confusing display? Another con point would be that you cannot use a touchscreen without looking. You may be able to type on a physical keyboard just by feeling the letters and watch the screen or something else at the same time; but touchscreens require your full attention.

Some experts give an insight on the world of touchscreens here.

And while they do this, we can think of what to do with all the free space we save by using touchscreens: maybe store some books and oldfashioned diaries? Nostalgia has to be fed somehow.

Super Hits

Posted by Anne on May 10, 2010

We got tagged by BTO on Friday evening and that made our brains go back in the memory storage room, looking for the most horrible special songs which made us dance and tap our fingers on the tables of every outing in our adolescence or youth.

There would have been many to be posted, but we made a short selection here. Kind of like a mixtape.








Since we got the ball, we pass it on to you under the tag of TV series of my youth. We start with the Dallas Intro:

Asteptam acum super hits din serialele tineretilor de la Oana, Exarhu, Monica, Mintea de (consumat) ceai, Novac si lista ramane deschisa pentru cei care vor s-o completeze :D .

Hands up for Quentin again

Posted by Anne on April 23, 2010

For all those Tarantino fans out there, here’s a reference manual about his badass characters, foot fetish and racial slur.

Doesn’t it make you wanna go home and play some Pulp Fiction, then some 4 Rooms, then some Kill Bill, then some Reservoir Dogs, then start all over again?

Steve Jobs about dots, love and death

Posted by Anne on April 20, 2010

A while ago Mr. Jobs held a speech at Stanford College. Some think of it as one of the best and most inspirational speeches ever given. What we know for certain is that he received standing applause at the end.

In simple words he offered great advice about making the dots connect: don’t settle, believe, stay hungry, stay foolish. And we wish this to all of you.

7 years of FRIENDS party

Posted by Anne on April 12, 2010

Friday night we had this big party with friends and friends of FRIENDS and we toasted for the 7th anniversary of our dear agency.

The event was broadcasted live through the photos uploaded in real time on our Facebook group – friends of FRIENDS.

You can still tag, comment and like or unlike them there and according to the feedback, some of them will be enclosed in the FRIENDSBOOK 2010.

For those of you who weren’t there or for those who wish to see it again, here’s the photo sum up of the agency’s past year, 2009.

Happy birthday to us!

Posted by Anne on April 9, 2010

Everybody has 15 minutes of fame and a special day/year.

Ours is today, when we celebrate our 7th year as an advertising agency.

This blog post has no other reason than bragging about our age and waiting for your super nice comments with congratulations and wishes.

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New calendar in town

Posted by Anne on April 8, 2010

Teasing you with some oven-fresh preview of the new calendar.

It’s with something that everybody has or at least should have. Will let you guess what it’s all about, i will only say they come in most different shapes, colors and attitudes.

CALENDAR Corina v2-12

Starting tomorrow – available all around the country. Distributed through friends of Friends.

Why the rush…be zen.

Posted by Anne on March 12, 2010

Nature has always been a good example to follow, hasn’t it?

From the same Remi Gaillard:

Continue being zen…

and become a vegan?

The power of less

Posted by Roxana on January 29, 2010

Have you noticed the kind of person with Hyper-Achiever with No Direction and a Tendency to Over-complicate Situations Syndrome?

Well..this fucking fast moving life leads us to the busyness competition.

I have a thousand projects to do! Oh yeah? I have 10,000! The winner is the person who has the most insane schedule, who rushes from one thing to the next with the energy of a hummingbird, because obviously that means he’s the most successful and important.

So…how can we stay chill and enjoy life in a fastmoving life? Here I found some great tips for a slower-paced life.