I recently stumbled upon a very personal project on Ze Frank. I invite you all to do this little exercise. It’s useful for the memory, the heart and also for the ones around you.
It goes like this:
Think of a path it was known to you as a child. Your way to school, to your grandparents’ house, to the bakery.
Look it up on Google Street View or just picture it in your mind.
Write down any kind of memory or feeling it brings you. Then, take a photo of it and there you go with your new piece of old personal history which may at some point inspire someone.
And that is more or less like a very cool contribution to the world.
Alec Brownstein, copywriter in search of a job found a brilliant, simple and cheap idea to enter the job market.
With only $6 his resume was delivered to 5 of the biggest Creative Directors in New York and landed straight on the top of the big piles of CVs on their desks. He didn’t have to print a single page or mail any motivation letter. Now he works for the Y&R NY and he would like to share his story with us:
Dan Pink starts his 10 minute fabulous presentation with a short and precise statement: “The science is unbelievably surprising. The science is a little bit freaky”.
Determined to state this by some interesting studies he analysed, the guy explains us a little bit what the motivation drives are for specific categories of people.
We leave you with 10 minutes very worth watching, which will hopefully raise at the end one single important question to all of you, dear readers: what motivates you to wake up daily and go to work?
Trends don’t necessarily have much to do with novelty. It’s rarely that a generation brings up a totally original attitude or fashion. Most of them are past-trends that go through a painted revival process. Just take a look at skinny jeans, high heels, skirts that go up the waist and so on. Not to mention that every generation stands up against something – wars, animal extinction, discrimination or global warming – the hippies of nowadays.
However, this is about geeks and geeky fashion and all the other subcultures that are really worth to be analyzed for more precise, thus better targeting.
We all consume one thing or another. That’s why we’re writing about it, it’s in ourselves and everywhere around us.
One of the first people that categorized consumers was Everett M. Rogers, after some studies made by Ryan and Gross. He defined four types of consumers in connection to their perspectives towards innovation: innovators, early adopters, early majority, late majority and laggards.
However, we’re facing a paradigm upgrade which might configure the present categories in a different manner. One of the criteria used for the Rogers model was gender and sexual orientation. Nevertheless, the new worldwide attitude towards gay couples is changing and they start being perceived as not-to-be-neglected-anymore entities by the legal and social rules. Therefore, they become consumers by this new input, which brings us to personalized targeting, which brings us to this Levi’s ad:
Here’s one thing that never goes out of fashion: GENEROSITY. It’s always welcome, painless, free and it implies a minimum of emotional effort.
Some big names noticed this and embedded it in their activity, with multiple great results. Apart from the predictable ones that related to fame, money, satisfaction and so on, I will state the two ones that I find most resuming:
1. People that weren’t consumers of their brand, became consumers over night with no kind of effort whatsoever.
2. Some of these people were really happy about all of this. Simple words, great results.
More on generosity as a trend you can find here or here. Or everywhere around you, let’s hope:).
Well, here we are.
Virtual reality and “real virtuality”.
Consumers, brands, users, products, networks, passwords, e-mails, marketers, buyers, numbers, words, thoughts and so on. Each of us trying to find the way.
So many dots, so many lines and no maps.
Only “the six honest serving men
Their names are What and Why and When
And How and Where and Who.”
A few good and very good people experienced in creation, PR, strategy and
project management with whom you can freely communicate here or at
aquarium@friendsadvertising.ro
