Recently I found a very interesting and not at all boring consumer research on Trendwatching. The guys made 6 simple, easy and catchy survey-footages among usual common people.
They went out on the streets and asked people from London, Tokyo, Singapore and such other cities what mobile phones they carry. You would be surprised to hear most of the answers. And in case you want to develop a brand, of any kind, the next footage might reveal you some precious facts about branding & positioning versus sameness.
To which category of the two above would you subscribe your brand?
If so, this might be of great fun & interest to you.
Most of you should know about the Fun Theory, initiated by Volkswagen. The company brings some new fun to it these days with the launching of VW Polo GTI.
The marketing campaign, run exclusively on the Facebook official page, is comprised of a platform with the following motto: “Fast Lane – Driven by Fun”.
The Fast Lane Facebook page can bring you to the action faster, if you’re in a hurry and below you can see how the people in Berlin were driven by fun:
Dan Pink starts his 10 minute fabulous presentation with a short and precise statement: “The science is unbelievably surprising. The science is a little bit freaky”.
Determined to state this by some interesting studies he analysed, the guy explains us a little bit what the motivation drives are for specific categories of people.
We leave you with 10 minutes very worth watching, which will hopefully raise at the end one single important question to all of you, dear readers: what motivates you to wake up daily and go to work?
Well, here we are.
Virtual reality and “real virtuality”.
Consumers, brands, users, products, networks, passwords, e-mails, marketers, buyers, numbers, words, thoughts and so on. Each of us trying to find the way.
So many dots, so many lines and no maps.
Only “the six honest serving men
Their names are What and Why and When
And How and Where and Who.”
A few good and very good people experienced in creation, PR, strategy and
project management with whom you can freely communicate here or at
aquarium@friendsadvertising.ro
