Posted by Anne on June 9, 2010
Alec Brownstein, copywriter in search of a job found a brilliant, simple and cheap idea to enter the job market.
With only $6 his resume was delivered to 5 of the biggest Creative Directors in New York and landed straight on the top of the big piles of CVs on their desks. He didn’t have to print a single page or mail any motivation letter. Now he works for the Y&R NY and he would like to share his story with us:
Posted by Anne on March 25, 2010
Here’s one thing that never goes out of fashion: GENEROSITY. It’s always welcome, painless, free and it implies a minimum of emotional effort.
Some big names noticed this and embedded it in their activity, with multiple great results. Apart from the predictable ones that related to fame, money, satisfaction and so on, I will state the two ones that I find most resuming:
1. People that weren’t consumers of their brand, became consumers over night with no kind of effort whatsoever.
2. Some of these people were really happy about all of this. Simple words, great results.
More on generosity as a trend you can find here or here. Or everywhere around you, let’s hope:).
Posted by Roxana on January 26, 2010
Posted by selfconsuming on September 15, 2009
Well, here we are.
Virtual reality and “real virtuality”.
Consumers, brands, users, products, networks, passwords, e-mails, marketers, buyers, numbers, words, thoughts and so on. Each of us trying to find the way.
So many dots, so many lines and no maps.
Only “the six honest serving men
Their names are What and Why and When
And How and Where and Who.”
Any advice regarding research?
Yes and No!
What about co-creation?
The answer to all our questions lies in between.
