The whole world upside down

Posted by Anne on July 5, 2010

There come some changes in an agency’s life when you have the time to sit back and think of what you didn’t think before.

It happened to some of us this Friday, when we packed our stuff and moved to a new house, which we hope to paint soon into a home.

It was all about boxes and fitting the objects in, keeping an order. But hey, what’s up and what’s down in the end?

Most of the times, things have their own way to sit. Where up is up and down is down.

Sometimes, down is up and it’s better like that.

And other times, the upside down can make the world spin.

Browsing through a copy brain in 140 characters

Posted by Anne on May 4, 2010

Trying to find just one good thing in life that is not 1. illegal 2. immoral or/and 3. fattening. Nothing, so far.

People are creatures of habit. If you have losing habits, you will lose you.

Today, I will encourage mistakes.

Creativity is by definition practical. If you don’t believe me, stop the engine of your car and push to work today

What we live is what we feel. What we feel is what we create. What we create is what we are. What we are is what other people live.

Ethics is not a new jacket, asshole. But the very skin you put under a shirt which you wear under a sweater worn under a new fucking jacket.

Let me love all of you out there that are not the center of the Universe today.

Taken from yesterday’s editorial on Iqads, which is written partly in Romanian. You can find more, however, if you have a look here from time to time.

I consume, you consume, she/he consumes

Posted by Anne on April 15, 2010

We all consume one thing or another. That’s why we’re writing about it, it’s in ourselves and everywhere around us.

One of the first people that categorized consumers was Everett M. Rogers, after some studies made by Ryan and Gross. He defined four types of consumers in connection to their perspectives towards innovation: innovators, early adopters, early majority, late majority and laggards.

However, we’re facing a paradigm upgrade which might configure the present categories in a different manner. One of the criteria used for the Rogers model was gender and sexual orientation. Nevertheless, the new worldwide attitude towards gay couples is changing and they start being perceived as not-to-be-neglected-anymore entities by the legal and social rules. Therefore, they become consumers by this new input, which brings us to personalized targeting, which brings us to this Levi’s ad:

Bobby McFerrin, anthropologist

Posted by Anne on March 8, 2010

We love people who are more than their datasheet says.

Bobby McFerring is one of them, showing us below how universal language works. And of course we weren’t the only ones appreciating him: right after his demonstration at the World Science Festival 2009 (New York), he received a teaching offer in neuroscience.

It won’t hurt, nor take too long… so don’t worry, click the link below.