Posted by Anne on June 10, 2010
Our dear Sturmdrang Institute deals, among other nice stuff, with research. Here’s what they lately discovered, on one of the daily breakfast sessions.
Exactly. A golden spoon.
And look what we found at Danone France:
So, we’re really curious now. What do you think the silver/golden spoon stand for in dairy targeting?
And which one’s more flattering to you?:-)
Posted by Anne on June 9, 2010
Alec Brownstein, copywriter in search of a job found a brilliant, simple and cheap idea to enter the job market.
With only $6 his resume was delivered to 5 of the biggest Creative Directors in New York and landed straight on the top of the big piles of CVs on their desks. He didn’t have to print a single page or mail any motivation letter. Now he works for the Y&R NY and he would like to share his story with us:
Posted by Anne on June 8, 2010
Dan Pink starts his 10 minute fabulous presentation with a short and precise statement: “The science is unbelievably surprising. The science is a little bit freaky”.
Determined to state this by some interesting studies he analysed, the guy explains us a little bit what the motivation drives are for specific categories of people.
We leave you with 10 minutes very worth watching, which will hopefully raise at the end one single important question to all of you, dear readers: what motivates you to wake up daily and go to work?
Posted by Anne on April 28, 2010
Here’s below what you get when you combine a clear brief with a brilliant simple idea and loads + loads of work.
Never seen a more transparent ad, have you?
Posted by Anne on April 8, 2010
Teasing you with some oven-fresh preview of the new calendar.
It’s with something that everybody has or at least should have. Will let you guess what it’s all about, i will only say they come in most different shapes, colors and attitudes.
Starting tomorrow – available all around the country. Distributed through friends of Friends.
Posted by Anne on March 8, 2010
We love people who are more than their datasheet says.
Bobby McFerring is one of them, showing us below how universal language works. And of course we weren’t the only ones appreciating him: right after his demonstration at the World Science Festival 2009 (New York), he received a teaching offer in neuroscience.
It won’t hurt, nor take too long… so don’t worry, click the link below.
Posted by selfconsuming on October 14, 2009
I really tried to find a subject. Lost in the cloud, I remembered about a really good site. It’s a true experience.
I searched for it and found it.
I promise it’s worth the clicks. It’s also related to consumers, reflexes and habits.
