Recently I found a very interesting and not at all boring consumer research on Trendwatching. The guys made 6 simple, easy and catchy survey-footages among usual common people.
They went out on the streets and asked people from London, Tokyo, Singapore and such other cities what mobile phones they carry. You would be surprised to hear most of the answers. And in case you want to develop a brand, of any kind, the next footage might reveal you some precious facts about branding & positioning versus sameness.
To which category of the two above would you subscribe your brand?
Trends don’t necessarily have much to do with novelty. It’s rarely that a generation brings up a totally original attitude or fashion. Most of them are past-trends that go through a painted revival process. Just take a look at skinny jeans, high heels, skirts that go up the waist and so on. Not to mention that every generation stands up against something – wars, animal extinction, discrimination or global warming – the hippies of nowadays.
However, this is about geeks and geeky fashion and all the other subcultures that are really worth to be analyzed for more precise, thus better targeting.
Here’s one thing that never goes out of fashion: GENEROSITY. It’s always welcome, painless, free and it implies a minimum of emotional effort.
Some big names noticed this and embedded it in their activity, with multiple great results. Apart from the predictable ones that related to fame, money, satisfaction and so on, I will state the two ones that I find most resuming:
1. People that weren’t consumers of their brand, became consumers over night with no kind of effort whatsoever.
2. Some of these people were really happy about all of this. Simple words, great results.
More on generosity as a trend you can find here or here. Or everywhere around you, let’s hope:).
Well..this fucking fast moving life leads us to the busyness competition.
I have a thousand projects to do! Oh yeah? I have 10,000! The winner is the person who has the most insane schedule, who rushes from one thing to the next with the energy of a hummingbird, because obviously that means he’s the most successful and important.
So…how can we stay chill and enjoy life in a fastmoving life? Here I found some great tips for a slower-paced life.
A few good and very good people experienced in creation, PR, strategy and
project management with whom you can freely communicate here or at
aquarium@friendsadvertising.ro
