Posted by Anne on June 16, 2010
Those of you who have a Star Wars t-shirt, please raise your hand.
Darth Vader and the other space people are so popular and cool that everybody wants to wear them.
But what if Darth Vader becomes “cool”. Will he still be that cool? You know what I mean?
more on trendhunter
Star Wars fashion got a whole new meaning now.
Posted by Anne on June 10, 2010
Our dear Sturmdrang Institute deals, among other nice stuff, with research. Here’s what they lately discovered, on one of the daily breakfast sessions.
Exactly. A golden spoon.
And look what we found at Danone France:
So, we’re really curious now. What do you think the silver/golden spoon stand for in dairy targeting?
And which one’s more flattering to you?:-)
Posted by Anne on April 29, 2010
Trends don’t necessarily have much to do with novelty. It’s rarely that a generation brings up a totally original attitude or fashion. Most of them are past-trends that go through a painted revival process. Just take a look at skinny jeans, high heels, skirts that go up the waist and so on. Not to mention that every generation stands up against something – wars, animal extinction, discrimination or global warming – the hippies of nowadays.
However, this is about geeks and geeky fashion and all the other subcultures that are really worth to be analyzed for more precise, thus better targeting.
Posted by selfconsuming on September 15, 2009
Well, here we are.
Virtual reality and “real virtuality”.
Consumers, brands, users, products, networks, passwords, e-mails, marketers, buyers, numbers, words, thoughts and so on. Each of us trying to find the way.
So many dots, so many lines and no maps.
Only “the six honest serving men
Their names are What and Why and When
And How and Where and Who.”
Any advice regarding research?
Yes and No!
What about co-creation?
The answer to all our questions lies in between.
