Posted by Anne on June 10, 2010
Our dear Sturmdrang Institute deals, among other nice stuff, with research. Here’s what they lately discovered, on one of the daily breakfast sessions.
Exactly. A golden spoon.
And look what we found at Danone France:
So, we’re really curious now. What do you think the silver/golden spoon stand for in dairy targeting?
And which one’s more flattering to you?:-)
Posted by Anne on June 9, 2010
Alec Brownstein, copywriter in search of a job found a brilliant, simple and cheap idea to enter the job market.
With only $6 his resume was delivered to 5 of the biggest Creative Directors in New York and landed straight on the top of the big piles of CVs on their desks. He didn’t have to print a single page or mail any motivation letter. Now he works for the Y&R NY and he would like to share his story with us:
Posted by Anne on June 8, 2010
Dan Pink starts his 10 minute fabulous presentation with a short and precise statement: “The science is unbelievably surprising. The science is a little bit freaky”.
Determined to state this by some interesting studies he analysed, the guy explains us a little bit what the motivation drives are for specific categories of people.
We leave you with 10 minutes very worth watching, which will hopefully raise at the end one single important question to all of you, dear readers: what motivates you to wake up daily and go to work?
Posted by Anne on May 11, 2010
David Griner with his article on The Social Path and Google with its recently new keyboard toy started some thinking and debates around the office related to the future usage of classical keyboards versus touchscreens. Do you think that the next generation will ever use a keyboard again?
source: Gizmodo
We’re already resignated to the thought that our children and grandchildren will never use the Chinese Fountain Pens we had and will never get stained with blue ink while practicing neat writing. The future sounds like this: you touch the screen with your finger and the word is there.
The present already offers us plenty of this innovative writing: smart phones and smart displays, controllers for video games and all sorts of smart tricks used by platforms like Google, which are able to predict the words you want to type, so that you can quit writing the full sentence and resume to pressing “enter”. There is also Swype, the finger-tracing text programm and the list is open to daily releases.
That should make it easier for us to accept that this is the future; maybe also the present, as 2 year olds are able to use an iPhone before being able to read or to write.
We’ve got our own classical pro&con list, which we leave open for your opinions.
For the pro we can track down the following: touchscreens are smaller and slimmer, so you save up space. They can easily be improved, with a software update. They offer the option to switch the language automatically and they can perform translations on the content. And then there are the smarter touchscreens, like the iPhone, which can predict the letters you want to type and make it easier and faster to select those ones.
For the con we would start with the lack of a touch feedback: when pressing a button, you have the physical evidence of your action and you wait for an answer, whereas when dealing with a touchscreen, you can have a delay in answer and may find yourself in the situation of not knowing what to do – wait or type the same leter 10 times until you get a confusing display? Another con point would be that you cannot use a touchscreen without looking. You may be able to type on a physical keyboard just by feeling the letters and watch the screen or something else at the same time; but touchscreens require your full attention.
Some experts give an insight on the world of touchscreens here.
And while they do this, we can think of what to do with all the free space we save by using touchscreens: maybe store some books and oldfashioned diaries? Nostalgia has to be fed somehow.
Posted by Anne on May 10, 2010
We got tagged by BTO on Friday evening and that made our brains go back in the memory storage room, looking for the most horrible special songs which made us dance and tap our fingers on the tables of every outing in our adolescence or youth.
There would have been many to be posted, but we made a short selection here. Kind of like a mixtape.
Since we got the ball, we pass it on to you under the tag of TV series of my youth. We start with the Dallas Intro:
Asteptam acum super hits din serialele tineretilor de la Oana, Exarhu, Monica, Mintea de (consumat) ceai, Novac si lista ramane deschisa pentru cei care vor s-o completeze 
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Posted by Anne on May 4, 2010
Trying to find just one good thing in life that is not 1. illegal 2. immoral or/and 3. fattening. Nothing, so far.
People are creatures of habit. If you have losing habits, you will lose you.
Today, I will encourage mistakes.
Creativity is by definition practical. If you don’t believe me, stop the engine of your car and push to work today 
What we live is what we feel. What we feel is what we create. What we create is what we are. What we are is what other people live.
Ethics is not a new jacket, asshole. But the very skin you put under a shirt which you wear under a sweater worn under a new fucking jacket.
Let me love all of you out there that are not the center of the Universe today.
Taken from yesterday’s editorial on Iqads, which is written partly in Romanian. You can find more, however, if you have a look here from time to time.
Posted by Anne on May 3, 2010
Derek Sivers, musician, professional clown and entrepreneur, talks at TED about how to start a successful movement. Inspirational both for flash-mob initiators and less conventional business men.
3 minutes of practical advice:
Posted by Anne on April 30, 2010
It all starts back in 1886 in the U.S. when several hundred thousand workers won the right to work only 8 h/day for the same pay check.
Nowadays, for the 1st of May we work 0 h/day. Sometimes, if it’s on a Tuesday, we don’t work on Monday either.
So it took about 130 years to go from 8 to 0, how long do you think it will take to go from 1 day to 1 week?
Posted by Anne on April 29, 2010
Trends don’t necessarily have much to do with novelty. It’s rarely that a generation brings up a totally original attitude or fashion. Most of them are past-trends that go through a painted revival process. Just take a look at skinny jeans, high heels, skirts that go up the waist and so on. Not to mention that every generation stands up against something – wars, animal extinction, discrimination or global warming – the hippies of nowadays.
However, this is about geeks and geeky fashion and all the other subcultures that are really worth to be analyzed for more precise, thus better targeting.
