How much do your consumers know about you?

Posted by Anne on June 23, 2010

Recently I found a very interesting and not at all boring consumer research on Trendwatching. The guys made 6 simple, easy and catchy survey-footages among usual common people.

They went out on the streets and asked people from London, Tokyo, Singapore and such other cities what mobile phones they carry. You would be surprised to hear most of the answers. And in case you want to develop a brand, of any kind, the next footage might reveal you some precious facts about branding & positioning versus sameness.

To which category of the two above would you subscribe your brand?

Enjoy and click here for all 6: