I recently stumbled upon a very personal project on Ze Frank. I invite you all to do this little exercise. It’s useful for the memory, the heart and also for the ones around you.
It goes like this:
Think of a path it was known to you as a child. Your way to school, to your grandparents’ house, to the bakery.
Look it up on Google Street View or just picture it in your mind.
Write down any kind of memory or feeling it brings you. Then, take a photo of it and there you go with your new piece of old personal history which may at some point inspire someone.
And that is more or less like a very cool contribution to the world.
Recently I found a very interesting and not at all boring consumer research on Trendwatching. The guys made 6 simple, easy and catchy survey-footages among usual common people.
They went out on the streets and asked people from London, Tokyo, Singapore and such other cities what mobile phones they carry. You would be surprised to hear most of the answers. And in case you want to develop a brand, of any kind, the next footage might reveal you some precious facts about branding & positioning versus sameness.
To which category of the two above would you subscribe your brand?
If so, this might be of great fun & interest to you.
Most of you should know about the Fun Theory, initiated by Volkswagen. The company brings some new fun to it these days with the launching of VW Polo GTI.
The marketing campaign, run exclusively on the Facebook official page, is comprised of a platform with the following motto: “Fast Lane – Driven by Fun”.
The Fast Lane Facebook page can bring you to the action faster, if you’re in a hurry and below you can see how the people in Berlin were driven by fun:
I can only guess that Eric Fischer thought of this when he designed the following maps. The red dots show the most popular photo spots among tourists. The blue ones are the popular photo spots for locals. The yellow ones are undetermined.
The author used the GPS information of images on Flickr, combined with the home city of the user taking a certain photo.
Now sit back and make your holiday itinerary, the summer vacation is so close.
London
Moscow
New York
For the full gallery at high resolution and city hints (79 cities), go here.
Our dear Sturmdrang Institute deals, among other nice stuff, with research. Here’s what they lately discovered, on one of the daily breakfast sessions.
Alec Brownstein, copywriter in search of a job found a brilliant, simple and cheap idea to enter the job market.
With only $6 his resume was delivered to 5 of the biggest Creative Directors in New York and landed straight on the top of the big piles of CVs on their desks. He didn’t have to print a single page or mail any motivation letter. Now he works for the Y&R NY and he would like to share his story with us:
Dan Pink starts his 10 minute fabulous presentation with a short and precise statement: “The science is unbelievably surprising. The science is a little bit freaky”.
Determined to state this by some interesting studies he analysed, the guy explains us a little bit what the motivation drives are for specific categories of people.
We leave you with 10 minutes very worth watching, which will hopefully raise at the end one single important question to all of you, dear readers: what motivates you to wake up daily and go to work?
A few good and very good people experienced in creation, PR, strategy and
project management with whom you can freely communicate here or at
aquarium@friendsadvertising.ro
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