Curiosity killed the cat and not only

Anne — Thu, 08 Jul 2010 15:49:32 +0000

It can totally kill technology when your kids are too curious about the new gadget in town. If you haven’t been through this yet, here are some samples of what may come in case the little curious one is left unsupervised. You can save the situation by driving the focus somewhere else. Not cheap, but cheaper, however.

Some happier situations would look like this.

And bottom line, we think you should cherish these first moments, when curiosity is still asleep.

If Facebook became flesh and bones

Anne — Wed, 07 Jul 2010 13:53:45 +0000

Your desk would have piles of invitations, people would come poke you unexpectedly and you would get banana trees and cows out of the blue.

Life itself would start losing fans. And get dislikes.

Would you like to:

a) confirm

b) deny

c) ignore

These statements.

The whole world upside down

Anne — Mon, 05 Jul 2010 11:29:47 +0000

There come some changes in an agency’s life when you have the time to sit back and think of what you didn’t think before.

It happened to some of us this Friday, when we packed our stuff and moved to a new house, which we hope to paint soon into a home.

It was all about boxes and fitting the objects in, keeping an order. But hey, what’s up and what’s down in the end?

Most of the times, things have their own way to sit. Where up is up and down is down.

Sometimes, down is up and it’s better like that.

And other times, the upside down can make the world spin.

This fast moving world

Anne — Fri, 02 Jul 2010 10:24:38 +0000

The Internet speed issue becomes a legal matter. Finland is the first one to break the ice, setting a minimum of 1 mega/second for every Finnish citizen.

As their Minister of Communication – Suvi Linden – states, the Internet services are no longer only a matter of entertainment.

We’re curious how these changes will affect the provider-consumer relations and whether this is only the beginning and the Internet services will become a subject of more legal frames.

What would you say about this?

Head up in the clouds = down to earth ideas

Anne — Thu, 01 Jul 2010 13:39:15 +0000

Daydreaming has been underestimated for so long, that it deserves a little article here today.

Mind wandering, more precisely, a subcategory of daydreaming according to J. Schooler and J. Smallwood, can become a fantastic opportunity for big ideas or important revelations if you seize the moment right.

You can find more about this here and enjoy some very productive mind wandering of Sandrine Estrade Boulet here:

A childhood walk on Google Streets

Anne — Wed, 30 Jun 2010 15:50:31 +0000

I recently stumbled upon a very personal project on Ze Frank. I invite you all to do this little exercise. It’s useful for the memory, the heart and also for the ones around you.

It goes like this:

Think of a path it was known to you as a child. Your way to school, to your grandparents’ house, to the bakery.

Look it up on Google Street View or just picture it in your mind.

Write down any kind of memory or feeling it brings you. Then, take a photo of it and there you go with your new piece of old personal history which may at some point inspire someone.

And that is more or less like a very cool contribution to the world.

How much do your consumers know about you?

Anne — Wed, 23 Jun 2010 08:21:56 +0000

Recently I found a very interesting and not at all boring consumer research on Trendwatching. The guys made 6 simple, easy and catchy survey-footages among usual common people.

They went out on the streets and asked people from London, Tokyo, Singapore and such other cities what mobile phones they carry. You would be surprised to hear most of the answers. And in case you want to develop a brand, of any kind, the next footage might reveal you some precious facts about branding & positioning versus sameness.

To which category of the two above would you subscribe your brand?

Enjoy and click here for all 6:

Do you usually choose the fast lane?

Anne — Mon, 21 Jun 2010 10:06:01 +0000

If so, this might be of great fun & interest to you.

Most of you should know about the Fun Theory, initiated by Volkswagen. The company brings some new fun to it these days with the launching of VW Polo GTI.

The marketing campaign, run exclusively on the Facebook official page, is comprised of a platform with the following motto: “Fast Lane – Driven by Fun”.

The Fast Lane Facebook page can bring you to the action faster, if you’re in a hurry and below you can see how the people in Berlin were driven by fun:

What’s cooler than a Storm Trooper? A Storm Trooper wearing Viktor&Rolf

Anne — Wed, 16 Jun 2010 15:34:24 +0000

Those of you who have a Star Wars t-shirt, please raise your hand.

Darth Vader and the other space people are so popular and cool that everybody wants to wear them.

But what if Darth Vader becomes “cool”. Will he still be that cool? You know what I mean?

For the little Japanese in all of us

Anne — Thu, 10 Jun 2010 15:05:18 +0000

I can only guess that Eric Fischer thought of this when he designed the following maps. The red dots show the most popular photo spots among tourists. The blue ones are the popular photo spots for locals. The yellow ones are undetermined.

The author used the GPS information of images on Flickr, combined with the home city of the user taking a certain photo.

Now sit back and make your holiday itinerary, the summer vacation is so close.

London

Moscow

New York

For the full gallery at high resolution and city hints (79 cities), go here.