Daydreaming has been underestimated for so long, that it deserves a little article here today.
Mind wandering, more precisely, a subcategory of daydreaming according to J. Schooler and J. Smallwood, can become a fantastic opportunity for big ideas or important revelations if you seize the moment right.
You can find more about this here and enjoy some very productive mind wandering of Sandrine Estrade Boulet here:
I recently stumbled upon a very personal project on Ze Frank. I invite you all to do this little exercise. It’s useful for the memory, the heart and also for the ones around you.
It goes like this:
Think of a path it was known to you as a child. Your way to school, to your grandparents’ house, to the bakery.
Look it up on Google Street View or just picture it in your mind.
Write down any kind of memory or feeling it brings you. Then, take a photo of it and there you go with your new piece of old personal history which may at some point inspire someone.
And that is more or less like a very cool contribution to the world.
Alec Brownstein, copywriter in search of a job found a brilliant, simple and cheap idea to enter the job market.
With only $6 his resume was delivered to 5 of the biggest Creative Directors in New York and landed straight on the top of the big piles of CVs on their desks. He didn’t have to print a single page or mail any motivation letter. Now he works for the Y&R NY and he would like to share his story with us:
Dan Pink starts his 10 minute fabulous presentation with a short and precise statement: “The science is unbelievably surprising. The science is a little bit freaky”.
Determined to state this by some interesting studies he analysed, the guy explains us a little bit what the motivation drives are for specific categories of people.
We leave you with 10 minutes very worth watching, which will hopefully raise at the end one single important question to all of you, dear readers: what motivates you to wake up daily and go to work?
Trying to find just one good thing in life that is not 1. illegal 2. immoral or/and 3. fattening. Nothing, so far.
People are creatures of habit. If you have losing habits, you will lose you.
Today, I will encourage mistakes.
Creativity is by definition practical. If you don’t believe me, stop the engine of your car and push to work today
What we live is what we feel. What we feel is what we create. What we create is what we are. What we are is what other people live.
Ethics is not a new jacket, asshole. But the very skin you put under a shirt which you wear under a sweater worn under a new fucking jacket.
Let me love all of you out there that are not the center of the Universe today.
Taken from yesterday’s editorial on Iqads, which is written partly in Romanian. You can find more, however, if you have a look here from time to time.
Derek Sivers, musician, professional clown and entrepreneur, talks at TED about how to start a successful movement. Inspirational both for flash-mob initiators and less conventional business men.
Trends don’t necessarily have much to do with novelty. It’s rarely that a generation brings up a totally original attitude or fashion. Most of them are past-trends that go through a painted revival process. Just take a look at skinny jeans, high heels, skirts that go up the waist and so on. Not to mention that every generation stands up against something – wars, animal extinction, discrimination or global warming – the hippies of nowadays.
However, this is about geeks and geeky fashion and all the other subcultures that are really worth to be analyzed for more precise, thus better targeting.
A few good and very good people experienced in creation, PR, strategy and
project management with whom you can freely communicate here or at
aquarium@friendsadvertising.ro
