I recently stumbled upon a very personal project on Ze Frank. I invite you all to do this little exercise. It’s useful for the memory, the heart and also for the ones around you.
It goes like this:
Think of a path it was known to you as a child. Your way to school, to your grandparents’ house, to the bakery.
Look it up on Google Street View or just picture it in your mind.
Write down any kind of memory or feeling it brings you. Then, take a photo of it and there you go with your new piece of old personal history which may at some point inspire someone.
And that is more or less like a very cool contribution to the world.
If so, this might be of great fun & interest to you.
Most of you should know about the Fun Theory, initiated by Volkswagen. The company brings some new fun to it these days with the launching of VW Polo GTI.
The marketing campaign, run exclusively on the Facebook official page, is comprised of a platform with the following motto: “Fast Lane – Driven by Fun”.
The Fast Lane Facebook page can bring you to the action faster, if you’re in a hurry and below you can see how the people in Berlin were driven by fun:
Alec Brownstein, copywriter in search of a job found a brilliant, simple and cheap idea to enter the job market.
With only $6 his resume was delivered to 5 of the biggest Creative Directors in New York and landed straight on the top of the big piles of CVs on their desks. He didn’t have to print a single page or mail any motivation letter. Now he works for the Y&R NY and he would like to share his story with us:
Dan Pink starts his 10 minute fabulous presentation with a short and precise statement: “The science is unbelievably surprising. The science is a little bit freaky”.
Determined to state this by some interesting studies he analysed, the guy explains us a little bit what the motivation drives are for specific categories of people.
We leave you with 10 minutes very worth watching, which will hopefully raise at the end one single important question to all of you, dear readers: what motivates you to wake up daily and go to work?
We slept on the photos from the party for a while and let them bake with likes, tags and comments. Today we chose 7×7 of the most popular photos and prepared the long awaited FRIENDSbook. They were chosen both from the photos taken by us and the ones taken by our friends during the live-pic-event.
Enjoy and keep on liking, tagging and commenting on our Facebook group!
A while ago Mr. Jobs held a speech at Stanford College. Some think of it as one of the best and most inspirational speeches ever given. What we know for certain is that he received standing applause at the end.
In simple words he offered great advice about making the dots connect: don’t settle, believe, stay hungry, stay foolish. And we wish this to all of you.
A few good and very good people experienced in creation, PR, strategy and
project management with whom you can freely communicate here or at
aquarium@friendsadvertising.ro
