Daydreaming has been underestimated for so long, that it deserves a little article here today.
Mind wandering, more precisely, a subcategory of daydreaming according to J. Schooler and J. Smallwood, can become a fantastic opportunity for big ideas or important revelations if you seize the moment right.
You can find more about this here and enjoy some very productive mind wandering of Sandrine Estrade Boulet here:
Recently I found a very interesting and not at all boring consumer research on Trendwatching. The guys made 6 simple, easy and catchy survey-footages among usual common people.
They went out on the streets and asked people from London, Tokyo, Singapore and such other cities what mobile phones they carry. You would be surprised to hear most of the answers. And in case you want to develop a brand, of any kind, the next footage might reveal you some precious facts about branding & positioning versus sameness.
To which category of the two above would you subscribe your brand?
I can only guess that Eric Fischer thought of this when he designed the following maps. The red dots show the most popular photo spots among tourists. The blue ones are the popular photo spots for locals. The yellow ones are undetermined.
The author used the GPS information of images on Flickr, combined with the home city of the user taking a certain photo.
Now sit back and make your holiday itinerary, the summer vacation is so close.
London
Moscow
New York
For the full gallery at high resolution and city hints (79 cities), go here.
Dan Pink starts his 10 minute fabulous presentation with a short and precise statement: “The science is unbelievably surprising. The science is a little bit freaky”.
Determined to state this by some interesting studies he analysed, the guy explains us a little bit what the motivation drives are for specific categories of people.
We leave you with 10 minutes very worth watching, which will hopefully raise at the end one single important question to all of you, dear readers: what motivates you to wake up daily and go to work?
Derek Sivers, musician, professional clown and entrepreneur, talks at TED about how to start a successful movement. Inspirational both for flash-mob initiators and less conventional business men.
Trends don’t necessarily have much to do with novelty. It’s rarely that a generation brings up a totally original attitude or fashion. Most of them are past-trends that go through a painted revival process. Just take a look at skinny jeans, high heels, skirts that go up the waist and so on. Not to mention that every generation stands up against something – wars, animal extinction, discrimination or global warming – the hippies of nowadays.
However, this is about geeks and geeky fashion and all the other subcultures that are really worth to be analyzed for more precise, thus better targeting.
We all consume one thing or another. That’s why we’re writing about it, it’s in ourselves and everywhere around us.
One of the first people that categorized consumers was Everett M. Rogers, after some studies made by Ryan and Gross. He defined four types of consumers in connection to their perspectives towards innovation: innovators, early adopters, early majority, late majority and laggards.
However, we’re facing a paradigm upgrade which might configure the present categories in a different manner. One of the criteria used for the Rogers model was gender and sexual orientation. Nevertheless, the new worldwide attitude towards gay couples is changing and they start being perceived as not-to-be-neglected-anymore entities by the legal and social rules. Therefore, they become consumers by this new input, which brings us to personalized targeting, which brings us to this Levi’s ad:
Here’s one thing that never goes out of fashion: GENEROSITY. It’s always welcome, painless, free and it implies a minimum of emotional effort.
Some big names noticed this and embedded it in their activity, with multiple great results. Apart from the predictable ones that related to fame, money, satisfaction and so on, I will state the two ones that I find most resuming:
1. People that weren’t consumers of their brand, became consumers over night with no kind of effort whatsoever.
2. Some of these people were really happy about all of this. Simple words, great results.
More on generosity as a trend you can find here or here. Or everywhere around you, let’s hope:).
A few good and very good people experienced in creation, PR, strategy and
project management with whom you can freely communicate here or at
aquarium@friendsadvertising.ro
