If so, this might be of great fun & interest to you.
Most of you should know about the Fun Theory, initiated by Volkswagen. The company brings some new fun to it these days with the launching of VW Polo GTI.
The marketing campaign, run exclusively on the Facebook official page, is comprised of a platform with the following motto: “Fast Lane – Driven by Fun”.
The Fast Lane Facebook page can bring you to the action faster, if you’re in a hurry and below you can see how the people in Berlin were driven by fun:
Our dear Sturmdrang Institute deals, among other nice stuff, with research. Here’s what they lately discovered, on one of the daily breakfast sessions.
Alec Brownstein, copywriter in search of a job found a brilliant, simple and cheap idea to enter the job market.
With only $6 his resume was delivered to 5 of the biggest Creative Directors in New York and landed straight on the top of the big piles of CVs on their desks. He didn’t have to print a single page or mail any motivation letter. Now he works for the Y&R NY and he would like to share his story with us:
We all consume one thing or another. That’s why we’re writing about it, it’s in ourselves and everywhere around us.
One of the first people that categorized consumers was Everett M. Rogers, after some studies made by Ryan and Gross. He defined four types of consumers in connection to their perspectives towards innovation: innovators, early adopters, early majority, late majority and laggards.
However, we’re facing a paradigm upgrade which might configure the present categories in a different manner. One of the criteria used for the Rogers model was gender and sexual orientation. Nevertheless, the new worldwide attitude towards gay couples is changing and they start being perceived as not-to-be-neglected-anymore entities by the legal and social rules. Therefore, they become consumers by this new input, which brings us to personalized targeting, which brings us to this Levi’s ad:
Some love him, some loath him… but he can definitely write a story. How does he do it?
Step 1: start by writing and reading about everything
Step 2: get ruthless in your writing
Step 3: write from the heart and about what you truly know
Step 4: start your writing in a strong manner and finish it stronger
Step 5: always write concise and powerful sentences
A few good and very good people experienced in creation, PR, strategy and
project management with whom you can freely communicate here or at
aquarium@friendsadvertising.ro
