Recently I found a very interesting and not at all boring consumer research on Trendwatching. The guys made 6 simple, easy and catchy survey-footages among usual common people.
They went out on the streets and asked people from London, Tokyo, Singapore and such other cities what mobile phones they carry. You would be surprised to hear most of the answers. And in case you want to develop a brand, of any kind, the next footage might reveal you some precious facts about branding & positioning versus sameness.
To which category of the two above would you subscribe your brand?
Dan Pink starts his 10 minute fabulous presentation with a short and precise statement: “The science is unbelievably surprising. The science is a little bit freaky”.
Determined to state this by some interesting studies he analysed, the guy explains us a little bit what the motivation drives are for specific categories of people.
We leave you with 10 minutes very worth watching, which will hopefully raise at the end one single important question to all of you, dear readers: what motivates you to wake up daily and go to work?
Statistics say there are 1 million users on Hi5.com everyday. In Romania almost 40% of the internet users are Hi5.com users.
54% of them are men, 46% are women. Out of the total, 22% are gamers.
The most active users are those aged between 18-24 years old (46%). They are closely followed by teenagers aged between 13-18 (36,4%). The less active users are those aged between 25 and 35 (13,6%) and, of course, the ones over 55 years old (0,6%).
In conclusion Bobby Voicu’s almost right: “everyone has a Hi5 account, but nobody recognizes it”.
A few good and very good people experienced in creation, PR, strategy and
project management with whom you can freely communicate here or at
aquarium@friendsadvertising.ro
