The Internet speed issue becomes a legal matter. Finland is the first one to break the ice, setting a minimum of 1 mega/second for every Finnish citizen.
As their Minister of Communication – Suvi Linden – states, the Internet services are no longer only a matter of entertainment.
We’re curious how these changes will affect the provider-consumer relations and whether this is only the beginning and the Internet services will become a subject of more legal frames.
Recently I found a very interesting and not at all boring consumer research on Trendwatching. The guys made 6 simple, easy and catchy survey-footages among usual common people.
They went out on the streets and asked people from London, Tokyo, Singapore and such other cities what mobile phones they carry. You would be surprised to hear most of the answers. And in case you want to develop a brand, of any kind, the next footage might reveal you some precious facts about branding & positioning versus sameness.
To which category of the two above would you subscribe your brand?
If so, this might be of great fun & interest to you.
Most of you should know about the Fun Theory, initiated by Volkswagen. The company brings some new fun to it these days with the launching of VW Polo GTI.
The marketing campaign, run exclusively on the Facebook official page, is comprised of a platform with the following motto: “Fast Lane – Driven by Fun”.
The Fast Lane Facebook page can bring you to the action faster, if you’re in a hurry and below you can see how the people in Berlin were driven by fun:
Although some say that the internet/the cloud/the web is toxic for kids, others sustain that it could be healthy.
And here you are – another dilemma. What should you do? Is it good? Is it bad? What to choose? How can you find some more time? And so on.
It’s a serious matter. It’s about your kid. And you want to be the best parent ever.
I think that the answer (although it’s not really an answer) is „moderately”. What’s a lot is too much, and what’s a little, it’s missing.
After all, the kid falls, gets up, cries, laughs, hurts, gets over it and so on.
Even if I’m not a parent, I think we should protect him/her „moderately” (a thin line between freedom and control).
But then again, why am I to give advices?
Anyway, I’m going to watch Silly Symphonies again. I can barely wait to show them to my future child.
Good luck to all the parents out there (classical ones, 1.0, bio, 2.0, trendy, retro, 3.0, cool and so on)!
Why is it that the moment we find freedom, we begin to control it?
“There is more freedom for the typical Internet user to play, to communicate, to shop — more opportunities than ever before [...] On the worrisome side, there are some longer-term trends that are making it much more possible (for information) to be controlled.”
Well, here we are.
Virtual reality and “real virtuality”.
Consumers, brands, users, products, networks, passwords, e-mails, marketers, buyers, numbers, words, thoughts and so on. Each of us trying to find the way.
So many dots, so many lines and no maps.
Only “the six honest serving men
Their names are What and Why and When
And How and Where and Who.”
A few good and very good people experienced in creation, PR, strategy and
project management with whom you can freely communicate here or at
aquarium@friendsadvertising.ro