Recently I found a very interesting and not at all boring consumer research on Trendwatching. The guys made 6 simple, easy and catchy survey-footages among usual common people.
They went out on the streets and asked people from London, Tokyo, Singapore and such other cities what mobile phones they carry. You would be surprised to hear most of the answers. And in case you want to develop a brand, of any kind, the next footage might reveal you some precious facts about branding & positioning versus sameness.
To which category of the two above would you subscribe your brand?
If so, this might be of great fun & interest to you.
Most of you should know about the Fun Theory, initiated by Volkswagen. The company brings some new fun to it these days with the launching of VW Polo GTI.
The marketing campaign, run exclusively on the Facebook official page, is comprised of a platform with the following motto: “Fast Lane – Driven by Fun”.
The Fast Lane Facebook page can bring you to the action faster, if you’re in a hurry and below you can see how the people in Berlin were driven by fun:
We all consume one thing or another. That’s why we’re writing about it, it’s in ourselves and everywhere around us.
One of the first people that categorized consumers was Everett M. Rogers, after some studies made by Ryan and Gross. He defined four types of consumers in connection to their perspectives towards innovation: innovators, early adopters, early majority, late majority and laggards.
However, we’re facing a paradigm upgrade which might configure the present categories in a different manner. One of the criteria used for the Rogers model was gender and sexual orientation. Nevertheless, the new worldwide attitude towards gay couples is changing and they start being perceived as not-to-be-neglected-anymore entities by the legal and social rules. Therefore, they become consumers by this new input, which brings us to personalized targeting, which brings us to this Levi’s ad:
Since April Fool’s Day is gone and there’s no spoiler alert danger for this year any longer, we can all relax and lay back. There’s no such thing as butterfly attacks and no human was harmed during the shooting for the following viral video:
More about this here.
p.s: who else played a good prank on his friends yesterday?
Here’s one thing that never goes out of fashion: GENEROSITY. It’s always welcome, painless, free and it implies a minimum of emotional effort.
Some big names noticed this and embedded it in their activity, with multiple great results. Apart from the predictable ones that related to fame, money, satisfaction and so on, I will state the two ones that I find most resuming:
1. People that weren’t consumers of their brand, became consumers over night with no kind of effort whatsoever.
2. Some of these people were really happy about all of this. Simple words, great results.
More on generosity as a trend you can find here or here. Or everywhere around you, let’s hope:).
Although some say that the internet/the cloud/the web is toxic for kids, others sustain that it could be healthy.
And here you are – another dilemma. What should you do? Is it good? Is it bad? What to choose? How can you find some more time? And so on.
It’s a serious matter. It’s about your kid. And you want to be the best parent ever.
I think that the answer (although it’s not really an answer) is „moderately”. What’s a lot is too much, and what’s a little, it’s missing.
After all, the kid falls, gets up, cries, laughs, hurts, gets over it and so on.
Even if I’m not a parent, I think we should protect him/her „moderately” (a thin line between freedom and control).
But then again, why am I to give advices?
Anyway, I’m going to watch Silly Symphonies again. I can barely wait to show them to my future child.
Good luck to all the parents out there (classical ones, 1.0, bio, 2.0, trendy, retro, 3.0, cool and so on)!
A few good and very good people experienced in creation, PR, strategy and
project management with whom you can freely communicate here or at
aquarium@friendsadvertising.ro
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