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Head up in the clouds = down to earth ideas

Posted by Anne on July 1, 2010

Daydreaming has been underestimated for so long, that it deserves a little article here today.

Mind wandering, more precisely, a subcategory of daydreaming according to J. Schooler and J. Smallwood, can become a fantastic opportunity for big ideas or important revelations if you seize the moment right.

You can find more about this here and enjoy some very productive mind wandering of Sandrine Estrade Boulet here:

Shoppers Trends 2009

Posted by Monica on November 10, 2009

Month after month, the Romanians spent around 50% of their total income on food, drinks and cigarettes – more than most UE countries spend.shopping-bags
Monthly spending of Romanians on addiction:
- 2,3% on drinks
- 6,6% on cigarettes
That is no surprise considering that in just 4 years the total number of supermarkets in Romania increased from 177 to 470.

Run, consumer, run! Why?

Posted by selfconsuming on September 16, 2009

Finally, a brand makes its research available to all of us. On the occasion of its 60th birthday, Asics conducted the biggest runner research ever.

3.2.1Theimportance

The research didn’t end up in a closed cabinet. It’s available here, on the net, where everybody can see it.

I wonder what would happen if all the brands in the world would be so “open” with their studies.
What a wonderful world it would be.